Living beyond
four walls.
A LEGACY OF BUILDING.
A FUTURE OF REIMAGINING.
Every generation lives differently. And every generation deserves spaces that evolve with it.
For over 75 years, Vijay Raja Group has never stood still. What began with “Raja Stores” in 1949 has evolved into a diverse group spanning construction, healthcare, hospitality and more. Across every chapter, one thing has remained constant—the willingness to evolve with the times.
That mindset has shaped our journey in construction, where we have delivered over 72.65 lakh sq. ft. and earned the trust of 9,573+ customers. Today, our experience, people and capabilities form the foundation for what comes next.
VRX is that next chapter.
A real estate brand built not simply to create homes, but to rethink how people live. From smarter use of space to thoughtful design and meaningful experiences, we are bringing a new perspective to everyday living.
Our legacy built the foundation.
Our imagination shapes what comes next.
Our People, Our Customer, Define Our Success
Vijay Raja Group strongly believes in leadership, commitment, and passion, anchored in transparency. Our organisational culture carries the inherent quality of treating people with respect and encouraging innovation, which drives our business forward.
We believe that the success of a sustainable business can be achieved through the collective potential of our employees. Therefore, our mantra for organisational success is to create a scalable platform for innovation and growth by nurturing a win-win culture with best-in-class technology and processes.
This forms the core of our HR initiatives, leading to a culture marked by transparency, inclusiveness, and freedom to operate. We define our strategic growth through:
- Choosing the right people.
- Supporting professional career growth.
- Retention until retirement.
WHAT DOES LIVING REIMAGINED MEAN?
The Group’s philosophy of ‘Customer Satisfaction’ is built on four Key Pillars. All these pillars are equally important and invaluable to the Group’s VISION and MISSION.
Rethink Space
Every square foot should have a purpose.
Design for Life
Homes should respond to how people actually live – not how homes have traditionally been designed.
Make Everyday Better
Thoughtful amenities, efficient planning and meaningful experiences should simplify everyday living.
Build for Tomorrow
We create spaces that remain relevant as lifestyles, families and aspirations evolve.
THE VALUES BEHIND THE VISION
Passion
We care deeply about what we create.
Commitment
We see every promise through.
Transparency
We believe trust starts with openness.
Leadership
We challenge ourselves to think ahead.
Trust
We build relationships that last beyond handover.
OUR VISION
To be recognized as a profit-centered, customer-oriented global leader in the business segments of construction, real estate, facilities management, healthcare, and hospitality.
OUR MISSION
To seamlessly design and deliver innovative living spaces, products, and services founded on the principles of transparency and trust.
To support our employees in their journeys of growth and encourage excellence in our everyday operations.
WHAT MAKES US DIFFERENT
WE THINK BEYOND THE HOME
A home is only one part of the living experience. We think about the spaces between it – the amenities, community, convenience and experiences that make a place truly liveable.
WE DESIGN WITH PURPOSE
We don’t add features simply because they are expected. We ask what they add to everyday life, and design spaces with purpose.
WE BUILD WITH EXPERIENCE
Decades of experience give us the foundation. A willingness to rethink gives us the future.
WE CREATE FOR WHAT’S NEXT
Lifestyles change. Families change. Expectations change. Our homes are designed to evolve with them.
OUR EVOLUTION
THE PEOPLE BEHIND THE REIMAGINING
Every new idea needs people willing to challenge the way things have always been done. Our leadership brings decades of experience, a forward-looking mindset and a commitment to creating what’s next in living.
Mr. Chendilnathan
Chairman
With an experience spanning 3 decades, Mr. Chendilnathan drives the organization’s overall direction and growth. He is a board member of nine companies in the hospitality, healthcare, and construction sectors. His strategic vision and market-leading solutions have enabled a year-on-year revenue growth of 200%.
Mr. Ashwin Chendilnathan
Managing director
Mr. Ashwin Chendilnathan oversees the organization’s transformation agenda to create sustainable and balanced growth. With over 10 years of experience, he is responsible for delivering opportunities and diversifying business operations.
What our customers says
We loved the location because it’s super accessible with easy transport. The MD’s project video really helped us feel confident about our choice. Also, the area doesn’t face waterlogging in the rains, and the groundwater quality is very good.
Mr. Sathish and Family
Chennai
We love the amenities and surroundings at VRX Magna. It’s a great investment property with strong future appreciation. We are fully satisfied with both the product and the price.
Ms. Kiresha
Chennai
VRX Magna is more than a home – it’s a vibrant community in a prime location with exciting developments ahead. The VRX team made the buying process simple and hassle-free, with Sales and CRM teams being friendly and supportive throughout.
Mr. Harikesh
Chennai
We loved VRX Fete at first sight, especially the Roman-themed style that caught our attention. The amenities are very impressive, particularly the co-working space and the children’s parks.
Mrs. Revathi
Chennai
We booked an apartment in VRX 360, and the sales team was super helpful and encouraging. What sets VRX 360 apart from other builders is the mall and 100+ amenities they offer.
Mr. Sasikumar & Family
Chennai
AWARDS & RECOGNITION
Being in the real estate business, we know, perhaps better than anyone else, how much people care about investing in their dream homes. Most people invest their lifetime earnings in real estate in the hope of owning a piece of land that will also bring them profits over time. We understand this and assure you that we will maintain your trust in us.
